Class Excercise: Persona

In-class exercise: Persona

Working as a group, write a description (200-500 words) of a person who could be a target of the website for Habitat for Humanity of St. Joseph County - http://www.habitat-for-humanity.org/. Each group will describe someone from a different audience.

Start by having each person in the group write down a few ideas of ways to describe the person. Don't worry about being inclusive; the person has to be either male or female, for example. Don't worry about creating a statistically perfect model user. You're just trying to describe one potential website visitor.

Feel free to include a few irrelevant details to spice things up.

Here are a few questions you may want to consider:

• What skills and attitudes do they have that connect to their use of the site?
• What are some things the person does, that connect to their interest in the site.
• How would they interact with the site?
• Why would they want to use the site?
• How will they want to feel if they use the site?
• What will they want to get out of the site?

After you finish, designate one person to submit your "persona" as an MS Word .doc file.

Here's an external example of a persona. Here's one I created.