Applying Aesthetics Principles

Directions for Aesthetics activity.

How do design principles play out in real images & websites?

Composition

  • Balance and the rule of thirds
  • Unity: proximity, repetition
  • Emphasis
    • placement
    • isolation
    • contrast
    • proportion

Color

  • Psychology
  • Temperature
  • Palette

Imagery

  • Relevance
  • Interest or Appeal

Texture

  • Point/Line/Shape
  • Volume and depth
  • Patterns

Typography (websites)

  • Spacing
  • Alignment
  • Size
  • Type of font

Images

  1. Cause Colors Make Me Happyppy
  2. Ich Bin So Erleichtert
  3. Misty Day in Bowmont Forest
  4. Downtown Aspen
  5. Gull
  6. Porcelain
  7. What's In My Bag?

Websites

  1. Habitat
  2. Level 2 Design
  3. Mail Chimp
  4. Red Cross
  5. Team Excellence
  6. WNIT
  7. Yvettes
Citation: Clark, C. (2011, March 02). Applying Aesthetics Principles. Retrieved May 23, 2013, from Notre Dame OpenCourseWare Web site: http://ocw.nd.edu/computer-applications/applied-multimedia/four-dimensions/aesthetics/aesthetics-activities.
Copyright 2012, by the Contributing Authors. This work is licensed under a Creative Commons License. Creative Commons License