One of the four dimensions of multimedia

What does the material have to say?

Content refers to the message of the material – the point it seeks to make and to whom.


  1. "Perfecting your Personas" – Kim Goodwin,
    Aug. 1, 2001
  2. "How Do People Evaluate a Web Site's Credibility?" (excerpts)
    Stanford U. Persuasive Technology Lab, Nov. 11 2002
Citation: Clark, G. C., Clark, G. C. (2009, March 20). Content. Retrieved October 24, 2014, from Notre Dame OpenCourseWare Web site:
Copyright 2012, by the Contributing Authors. This work is licensed under a Creative Commons License. Creative Commons License